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ABOUT US


Get to know us!

We are agents of love. Proudly, a woman-owned and women-led boutique business. We channel our passion through creative curation and are energized by the sun and water inspired by all things west coast! What we offer goes beyond just selling clothes. We love exciting new trends that we get to experiment with every season and most importantly making women feel confident and bold. While we focus on sustainable and ethical design, we strive to create and purchase products that meet our ever-growing standards keeping our planet and all people and animals at the forefront of our decisions. Our goal is for everyone who steps into our City of Angels virtual world, to find a little bit of magic.

Seema is a world traveler, a mother of two and a serial entrepreneur. She has lived and worked around the world and now resides in Los Angeles. Her journey to co-found City of Angels is a mother's story of will and determination. She spent most of her career in IT before becoming a full-fledged entrepreneur, with an underlying passion in art and creativity. Seema’s youngest daughter began experiencing regular seizures and the demands of her 9-5 job were not conducive to needing to be by her side at a moment’s notice. Seema willed herself to manage both, but was determined to find a better way for her family. Having co-founded another business already, she partnered with her team to hone in on their collective passions, forming City of Angels - a venture truly born out of love. Seema is now a full-time mompreneur and what’s extra sweet, she’s back to enjoying her first love of art and creativity.

Michelle was immediately drawn into City of Angels by the music playing outside its doors. She walked in and feasted her eyes on all things pretty, but most notably, felt an energy in the space that she can only describe as magic. That energy, that feeling, was what Michelle was looking for after spending several years in a corporate setting selling corporate fashion. She found Seema who was the first person to greet her in-store, selling Michelle her favourite City of Angels piece to date!  Of course this meeting was kismet of what was about to be. Michelle overshared her enthusiasm for the place and joined the team on a casual basis growing into part-time and quickly into a full-time team member. Michelle and Seema worked side by side until Seema moved to LA, but that didn’t stop this dynamic duo.. This led to an electric partnership each taking on leadership roles in Toronto and LA. CA re-ignited Michelle's love for fun women’s fashion and allowed her to continue with her passion for people - connecting with them and empowering them to feel confident and uniquely themselves. If you don’t find Michelle working, you’ll find her watching/playing sports or on a patio with friends, gin and soda in hand, planning her next trip.